Daniel Tomcala

Fractional CMO for SaaS & B2B ready to scale.

Strategic. Hands-on. AI-enabled.

AI is changing B2B marketing. Not the principles of winning go-to-market.

I've spent 20 years in B2B SaaS, from early-stage start-ups to an exit to Microsoft, building GTM engines that win.

Sharp ICP. Clean positioning. Trusted brand. Efficient demand gen. Enabled sales and buyers. Pricing that doesn't lose deals.

I'll help you get the foundations right, accelerate with AI, and win your category.

Daniel Tomcala, fractional CMO for B2B SaaS companies
  • Epicor logoEpicor
  • Minit (acquired by Microsoft) logoMinit (acquired by Microsoft)
  • Microsoft logoMicrosoft
  • TurnKey Lender logoTurnKey Lender
  • Informatika 2.0 logoInformatika 2.0

What I've delivered

80%+

Marketing-attributed net new revenue at a Series A startup, driven by a focused inbound strategy.

$5M+ pipeline

Enterprise deals built in the US banking sector through lean, AI-enabled demand gen.

37%

Improvement in lead → SQL conversion through better lead quality, tighter sales alignment, and optimized processes.

90%+

Qualified pipeline generated by marketing at a Series B startup.

2×

Organic website visitors (YoY) through a disciplined technical and off-site SEO strategy.

40%

Improvement in marketing ROI (YoY) through smarter channel mix and relentless efficiency gains.

Senior marketing leadership. Hands-on across the board.

Most early-stage businesses don't need a team of specialists. They need one senior generalist who can execute and knows when to bring in an expert. I cover strategy and execution directly, and pull in trusted experts when the work demands it.

01

GTM Strategy & Execution

From diagnostic to scalable growth engine.

We'll review your ICP, positioning, channel mix, and pipeline data to find what's broken or underutilized. Quick wins get executed immediately. In parallel, we build a GTM engine using verified playbooks, with the elements that compound and deliver growth.

02

Demand Generation

Build a trusted brand, accelerate demand gen.

Full sales review of organic and paid channels, where leads drop, why deals stall, what sales actually needs. I'll help you build a positive perception with buyers, prioritize channels and scale demand gen across SEO, GEO, AEO, paid media, outbound, PR and other channels.

03

Positioning & Messaging

Help your ideal customers understand the value you provide.

With proven frameworks, I can help you understand your buyers and develop a clean positioning framework with ICP definition, core value proposition, and differentiators with proof points. Sales gets language that helps them close deals. Marketing gets a brief that drives consistent content.

04

AI Enablement

Cut through the hype. Use what moves the needle.

The AI FOMO is real and so is the paralysis that comes with it. You don't need dozens of tools. The right ones depend on your GTM motion, your stack, and where the bottlenecks are. I help you find what accelerates revenue and integrate it from day one.

05

Team Leadership & Mentoring

Embedded with your team. Not above it.

I lead and align your marketers, contractors, and agencies around shared goals and clear priorities. Coaching happens in context, not workshops. Decisions get made, not deferred. AI tools embedded into the workflow so the team punches above its weight.

06

Marketing & Revenue Ops

Move fast, with a system.

I optimize your existing tech stack and processes or build a new one from scratch. My goal is always the same: marketing, sales, and customer success aligned around the right processes, automations, and reporting. The organic buildup can only scale so far.

Straight from the people I worked with

"Daniel is an excellent all round marketeer, with great instincts about what works, the ability to lead and motivate a kick-ass team, and a preparedness to get his hands dirty to deliver great results. It is rare that I have someone in my team that I can trust quite as thoroughly as I could always trust Daniel. When we headed into the hard yards of our acquisition by Microsoft, Daniel was one of the two people chosen by me to keep the ship afloat. He did this excellently."
James Dening, VC Partner, Chairman and Non-exec director
James Dening
VC Partner, Chairman and Non-exec director
"Daniel is the kind of marketing leader who thinks strategically but is never afraid to roll up his sleeves and get things done. He has a strong grasp of B2B SaaS marketing, knows how to build programs that support revenue growth, and always looked for ways to better align marketing with sales and the customer experience. What stood out to me most was how easy Daniel was to work with. Any company looking for a strategic marketing leader who is both capable and a great teammate would be lucky to have him."
Stephanie Gunter, B2B SaaS Marketing Leader | GTM & Demand Gen Strategist
Stephanie Gunter
B2B SaaS Marketing Leader | GTM & Demand Gen Strategist
"I hired Daniel as Head of Marketing at Minit, and he became essential to our success. Before Minit was acquired by Microsoft in one of Slovakia's biggest tech exits, Daniel built a demand-generation engine that consistently delivered more than 80% of our qualified sales pipeline. Daniel is a revenue marketer in the truest sense. He set targets jointly with sales, tracked pipeline contribution every week, and stayed relentlessly focused on what the business actually needed. He didn't merely align marketing with sales. He made them genuine partners in driving revenue. He was also an invaluable member of our leadership team, bringing clarity and calm to strategic discussions, collaborating exceptionally well across functions, and leading his team with directness and attention to detail."
Rasto Hlavac, Serial Entrepreneur | Founder of Minit (Acq. by Microsoft) & Gradient ECM (Acq. by Chronos Group) | B2B Tech Investor & Advisor
Rasto Hlavac
Serial Entrepreneur | Founder of Minit (Acq. by Microsoft) & Gradient ECM (Acq. by Chronos Group) | B2B Tech Investor & Advisor
"If you know anything about selling to banks, it's an extremely difficult industry to market to, let alone sell to. As I worked with Daniel and his team on developing a strategy to get more business in the door, I was eventually inundated with not just a high-volume pipe of inbounds, but surprisingly high-quality business was coming our way. We had not only tier 3 and tier 2 logos landing on our doorstep en masse, but several tier 1s as well that resulted in game-changing opportunities for our company."
Hampton Vaughan, Senior Vice President @ UPTIQ | Enterprise AI FinTech Leader
Hampton Vaughan
Senior Vice President @ UPTIQ | Enterprise AI FinTech Leader
"Over his years at Epicor Daniel's had experience of nearly every aspect of field marketing and become extremely competent. From campaign development and execution to events and digital marketing programs, he's mastered the management and execution of it all. He's reliable and highly productive, very motivated to improve his own knowledge particularly in all aspects of digital marketing."
Martin Hill, General Manager at M3 User Association
Martin Hill
General Manager at M3 User Association
"I really enjoyed working with Daniel. He was always proactive and contributed well beyond just marketing! From a sales perspective, I appreciated how well he understood how to align marketing with sales and make sure it genuinely contributed to commercial outcomes. He was also very good at getting up to speed quickly, understanding what the sales team actually needed and turning that into practical marketing support rather than working in a silo. He's a marketing partner who truly understands the sales world!"
Dominique Whitman, VP Turnkey Lender | Unlocking Growth Through Smarter Lending
Dominique Whitman
VP Turnkey Lender | Unlocking Growth Through Smarter Lending
"I had the pleasure to work in Daniel's team for close to six months before we were acquired. He was a great manager to work for — provided clear expectations, left me space to do my job my way and did an awesome job clarifying leadership decisions and how they translate to our everyday work."
Marek Lutz, Sr. Product Marketing Manager @ Microsoft
Marek Lutz
Sr. Product Marketing Manager @ Microsoft
"Daniel has an acute understanding of the digital landscape and can navigate the vast MarTech stack to select and implement technology that delivers ROI and long-term value. During his time at Epicor he owned and ran a number of transformational projects from strategy to technology adoption to execution, delivering on both demand generation and brand awareness targets. In addition, Dan is a genuine nice person who is a pleasure to manage and work alongside."
Kirsty Waller, General Manager, Sage People
Kirsty Waller
General Manager, Sage People

See my LinkedIn profile for more references

20 years in B2B tech.
10 years in marketing leadership.

I've led marketing through a startup acquisition by Microsoft, built demand-gen engines that generated 90%+ of qualified pipeline, and helped teams go from scattered positioning to a focused GTM motion that closes bigger deals faster.

My career spans early-stage startups, global scale-ups, and one of the world's largest tech companies. What's stayed constant: a bias for execution, tight alignment with sales, and the knowledge that marketing is a key growth engine, not a support function.

What I'm not: a hands-off consultant who drops a 40-slide deck and disappears.

Daniel Tomcala

Where I've made an impact

2025-present
Informatika 2.0 logo
Informatika 2.0

Joined non-profit Informatika 2.0 as a pro bono strategic marketing advisor, unlocking efficiencies in their go-to-market.

2024-2026
TurnKey Lender logo
TurnKey Lender

Led marketing at TurnKey Lender, driving 90%+ of qualified pipeline including Tier 1 US banks and a number of transformational initiatives.

2022-2024
Microsoft logo
Microsoft

Launched Power Automate Process Mining as Head of Marketing and Product Marketing Manager at Microsoft, announced by Satya Nadella at Microsoft Inspire.

2019-2022
Minit (acquired by Microsoft) logo
Minit (acquired by Microsoft)

Led marketing at Minit through acquisition by Microsoft — the biggest exit in Slovakia.

2007-2018
Epicor logo
Epicor

11 years at Epicor Software across sales development, field marketing, demand gen, and global digital campaigns.

Tools I've built GTM engines with

  • Salesforce logoSalesforce
  • HubSpot logoHubSpot
  • Amplemarket logoAmplemarket
  • Chili Piper logoChili Piper
  • Google Ads logoGoogle Ads
  • Ahrefs logoAhrefs
  • Apollo.io logoApollo.io
  • Asana logoAsana

I've worked with top analysts and review sites to establish market leadership

  • Gartner logoGartner
  • Forrester logoForrester
  • IDC logoIDC
  • Everest Group logoEverest Group
  • CB Insights logoCB Insights
  • QKS Group logoQKS Group
  • HFS Research logoHFS Research
  • G2 logoG2

Fractional CMO/Head of Marketing

Three days a week. Embedded. Accountable.

  • Build and execute your GTM strategy
  • Ground-up positioning & messaging framework
  • New website incl. strategy, copy, and build (with a vetted partner)
  • Founder-led growth
  • Outbound strategy
  • Marketing team leadership, hiring, and agency management

Three-month minimum · One-month notice

Right for you if: you're ready to build the marketing foundation and need someone embedded, not just advising.

Strategic Execution

One day a week. In the work with you.

  • Positioning sprint and messaging framework
  • Demand gen playbook and campaign execution
  • Content and LinkedIn strategy
  • Optimization of your current marketing, channels, and tools
  • Async reviews, feedback loops, and unblocking decisions

Three-month minimum · One-month notice

Right for you if: you or your team can execute and you need a senior hand in planning and execution.

Project Sprint

Focused. Outcome-driven. No retainer.

  • ICP definition and positioning workshop
  • Full messaging framework (ready to use)
  • GTM strategy and 90-day plan
  • Website brief and copy architecture
  • Marketing and martech audit with recommendations

No minimum commitment

Right for you if: you have a specific problem to solve and want to start with one focused initiative.

Scope and pricing are agreed upfront based on your stage, goals, and what we're building together.

Ready to accelerate your growth?

Book a 30-minute call and let's discuss how marketing can move the needle for your business.