Daniel Tomcala

Fractional CMO for B2B SaaS ready to scale.

Strategic. Hands-on. AI-enabled.

AI is changing B2B marketing. Not the principles of winning go-to-market.

Sharp ICP. Clean positioning. Trusted brand. Efficient demand gen. Enabled sales and buyers. Pricing that doesn't lose deals.

Get these foundations right, accelerate with AI and win your category.

Daniel Tomcala, fractional CMO for B2B SaaS companies
80%+

Marketing-attributed net new revenue (YoY)

82%

CAC reduction (YoY)

37%

Lead → Qualified opportunity increase

90%+

Qualified pipeline generated by marketing

40%

Marketing spend ROI improvement

Organic website visitors (YoY)

At the these companies

  • Epicor logoEpicor
  • Minit (acquired by Microsoft) logoMinit (acquired by Microsoft)
  • Microsoft logoMicrosoft
  • TurnKey Lender logoTurnKey Lender
  • Informatika 2.0 logoInformatika 2.0

Senior marketing leadership.
Results-focused. Immediate impact.

01

GTM Strategy & Execution

From diagnostic to durable growth engine.

Starts with a review of your ICP, positioning, channel mix, and pipeline data to find what's broken or underutilised. Quick wins get executed immediately. In parallel, we build a GTM plan with the elements that compound and deliver growth.

02

Demand Generation Strategy & Execution

Build a trusted brand, accelerate demand gen

Full sales and marketing cycle review: organic and paid channels, where leads drop, why deals stall, what sales actually needs. Build a positive perception with buyers and scale demand gen across SEO, GEO, paid media, outbound, PR and other channels.

03

Positioning & Messaging

Help your ideal customers understand the value you provide.

Understand your buyers first. Develop a clean positioning framework with ICP definition, core value proposition, and differentiators with proof points. Sales gets language that helps them close deals. Marketing gets a brief that drives consistent content.

04

AI Enablement

Cut through the hype. Use what moves the needle.

The AI FOMO is real and so is the paralysis that comes with it. You don't need dozens of tools. The right ones depend on your GTM motion, your stack, and where the bottlenecks are. I help you find what accelerates revenue and integrate it from day one.

05

Team Leadership & Mentoring

Embedded with your team. Not above it.

Lead and align your marketing team, contractors and agencies. Driving strategic alignment, unblocking decisions, coaching your marketing lead through real problems. Modern AI tools embedded into the team's workflow to scale efficiently.

06

Marketing Audit

Understand what's working, what isn't, and what to do next.

A ground-up review of your stack, processes, and data. Overlap removed, budget saved, gaps identified. CRM hygiene, attribution, reporting. Output: a prioritised action plan with what to fix, what to consolidate, and potential savings and improved ROI.

Straight from the people I've worked with

"Daniel is an excellent all round marketeer, with great instincts about what works, the ability to lead and motivate a kick-ass team, and a preparedness to get his hands dirty to deliver great results. It is rare that I have someone in my team that I can trust quite as thoroughly as I could always trust Daniel. When we headed into the hard yards of our acquisition by Microsoft, Daniel was one of the two people chosen by me to keep the ship afloat. He did this excellently."
James Dening, VC Partner, Chairman and Non-exec director
James Dening
VC Partner, Chairman and Non-exec director
"If you know anything about selling to banks, it's an extremely difficult industry to market to, let alone sell to. As I worked with Daniel and his team on developing a strategy to get more business in the door, I was eventually inundated with not just a high-volume pipe of inbounds, but surprisingly high-quality business was coming our way. We had not only tier 3 and tier 2 logos landing on our doorstep en masse, but several tier 1s as well that resulted in game-changing opportunities for our company."
Hampton Vaughan, Senior Vice President @ UPTIQ | Enterprise AI FinTech Leader
Hampton Vaughan
Senior Vice President @ UPTIQ | Enterprise AI FinTech Leader
"Daniel is the kind of marketing leader who thinks strategically but is never afraid to roll up his sleeves and get things done. He has a strong grasp of B2B SaaS marketing, knows how to build programs that support revenue growth, and always looked for ways to better align marketing with sales and the customer experience. What stood out to me most was how easy Daniel was to work with. Any company looking for a strategic marketing leader who is both capable and a great teammate would be lucky to have him."
Stephanie Gunter, B2B SaaS Marketing Leader | GTM & Demand Gen Strategist
Stephanie Gunter
B2B SaaS Marketing Leader | GTM & Demand Gen Strategist
"Daniel has an acute understanding of the digital landscape and can navigate the vast MarTech stack to select and implement technology that delivers ROI and long-term value. During his time at Epicor he owned and ran a number of transformational projects from strategy to technology adoption to execution, delivering on both demand generation and brand awareness targets. In addition, Dan is a genuine nice person who is a pleasure to manage and work alongside."
Kirsty Waller, General Manager, Sage People
Kirsty Waller
General Manager, Sage People
"Over his years at Epicor Daniel's had experience of nearly every aspect of field marketing and become extremely competent. From campaign development and execution to events and digital marketing programs, he's mastered the management and execution of it all. He's reliable and highly productive, very motivated to improve his own knowledge particularly in all aspects of digital marketing."
Martin Hill, General Manager at M3 User Association
Martin Hill
General Manager at M3 User Association
"I had the pleasure to work in Daniel's team for close to six months before we were acquired. He was a great manager to work for — provided clear expectations, left me space to do my job my way and did an awesome job clarifying leadership decisions and how they translate to our everyday work."
Marek Lutz, Sr. Product Marketing Manager @ Microsoft
Marek Lutz
Sr. Product Marketing Manager @ Microsoft

See my LinkedIn profile for more references

20 years in B2B tech.
10 years in marketing leadership.

I've led marketing through a startup acquisition by Microsoft, built demand-gen engines that generated 90%+ of qualified pipeline, and helped teams go from scattered positioning to a focused GTM motion that closes bigger deals faster.

My career spans early-stage startups, global scale-ups, and one of the world's largest tech companies. What's stayed constant: a bias for execution, tight alignment with sales, and the knowledge that marketing is a key growth engine, not a support function.

What I'm not: a hands-off consultant who drops a 40-slide deck and disappears.

Career timeline

2007-2018
Epicor logo
Epicor

11 years at Epicor Software across sales development, field marketing, demand gen, and global digital campaigns.

2019-2022
Minit (acquired by Microsoft) logo
Minit (acquired by Microsoft)

Led marketing at Minit through acquisition by Microsoft — the biggest exit in Slovakia.

2022-2024
Microsoft logo
Microsoft

Launched Power Automate Process Mining as Head of Marketing and Product Marketing Manager at Microsoft, announced by Satya Nadella at Microsoft Inspire.

2024-2026
TurnKey Lender logo
TurnKey Lender

Led marketing at TurnKey Lender, driving 90%+ of qualified pipeline including Tier 1 US banks and a number of transformational initiatives.

2025-present
Informatika 2.0 logo
Informatika 2.0

Joined non-profit Informatika 2.0 as a pro bono strategic marketing advisor, unlocking efficiencies in their go-to-market.

I have hands-on experience with these tools

  • Salesforce logoSalesforce
  • HubSpot logoHubSpot
  • Amplemarket logoAmplemarket
  • Chili Piper logoChili Piper
  • Google Ads logoGoogle Ads
  • Ahrefs logoAhrefs
  • Apollo.io logoApollo.io
  • Asana logoAsana
  • AuthoredUp logoAuthoredUp
  • Buzzstream logoBuzzstream
  • CB Insights logoCB Insights
  • ChatGPT logoChatGPT
  • Claude logoClaude
  • Clay logoClay
  • Figma logoFigma
  • Jira logoJira
  • La Growth Machine logoLa Growth Machine
  • Lovable logoLovable
  • Monday.com logoMonday.com
  • Mouseflow logoMouseflow
  • Newswirejet logoNewswirejet
  • Pipedrive logoPipedrive
  • RB2B logoRB2B
  • Riverside.fm logoRiverside.fm
  • Salesloft logoSalesloft
  • SE Ranking logoSE Ranking
  • Smartlead.ai logoSmartlead.ai
  • Speechify logoSpeechify
  • SurveyMonkey logoSurveyMonkey
  • WordPress logoWordPress
  • Zapier logoZapier

Established market leadership through

  • Gartner logoGartner
  • Forrester logoForrester
  • IDC logoIDC
  • Everest Group logoEverest Group
  • CB Insights logoCB Insights
  • QKS Group logoQKS Group
  • HFS Research logoHFS Research
  • G2 logoG2

Fractional CMO

€8,000/ month

Three days a week. Embedded. Accountable.

  • Build and execute your GTM strategy
  • Lead, align, and coach your marketing team and agencies
  • Structure and hire the right talent, contractors or agencies
  • Embedded in your Slack, standups, and key meetings

Three-month minimum · One-month notice

Right for you if: you want to get things done from day one but aren't ready for a full-time CMO hire.

Advisory

€3,000/ month

One day a week. Strategic direction. Your team executes.

  • Regular strategy and working sessions
  • Offline reviews, feedback, and async support
  • Hiring support and team structure advice
  • AI tools integration into your marketing workflow
  • Senior sounding board for your marketing decisions

Three-month minimum · One-month notice

Right for you if: you have a marketing team in place and need senior support.

Day Rate

€1,000 / day

Focused. Outcome-driven. No retainer.

  • ICP, positioning, and messaging workshops
  • GTM strategy design and reviews
  • Marketing and martech audits
  • Sales, marketing, and revenue alignment sessions
  • Hiring support

No minimum commitment

Right for you if: you have a specific problem to solve and don't need ongoing engagement.

Ready to accelerate your growth?

Book a 30-minute call. No pitch. No deck. Just a straight conversation about where marketing can move the needle for your business.